The collaborative production of growth economy is a model in which services are considered goods of exchange. The birth of the collaborative production of growth economy or collaborative economy is a phenomenon that, little by little, has been gaining much strength and is breaking the consumption paradigms established so far, with the Millennial generation as the main exponent. Technology is changing traditional business models by focusing on the needs of consumers.
The digital revolution generates new productive relationships and transforms world consumption standards. This is how the collaborative economy was born, a system in which goods and services are shared and exchanged through digital platforms with the reputation and trust of a better service as the axis of the buying and selling decision. Thanks to these digital platforms, the barriers of distrust have been reduced, based on the use of user profiles with ratings and references that give rise to new ways of relating, exchanging and monetizing economic goods in traditional business models.
What are the characteristics of the companies that operate under the collaborative economy modality?
- They use information technology, such as mobile “applications” on devices with Internet access, to facilitate peer-to-peer transactions.
- They rely on user-based rating systems for quality control, ensuring a level of trust between consumers and service providers not previously found.
- They offer workers who provide services through digital correspondence platforms the flexibility to decide their typical working hours.
- To the extent that tools and assets are needed to provide a service, digital correspondence companies rely on workers to use theirs.
Benefits of the collaborative economy
- Savings: By sharing rather than selling, and often prioritizing rent over purchase, collaborative economics is synonymous with savings for many individuals and organizations.
- Expansion of supply: The collaborative economy brings together a wide range of goods and services. Thanks to it, the final consumer can easily and economically obtain transport, accommodation and household items, among other things.
- Optimization of resources: Different products and materials that were not used and, consequently, did not generate either satisfaction or capital can be marketed and used.
Advantages of the collaborative economy
- Lack of consumer protection: In some cases, the collaborative economy does not have the necessary parameters and stipulations to protect the consumer in case the products or services they purchase are faulty or have been sold through misleading offers.
- Lack of legislative regulation: In many places there is still a lack of legislative regulation that allows it to develop in a healthy way, avoiding unfair competition and scams.
The collaborative economy seeks to offer new alternatives to the current system. It proposes to learn to value the intangibles generated such as the saving of emissions, the connections between people and our constant capacity of creation. It is the future of solidarity among citizens. We generate projects, share resources and make profits by knowing first-hand the beneficiaries.