The collaborative growth economy production is a model in which services are considered exchange goods. The birth of the collaborative growth economy production or collaborative economy is a phenomenon that has gradually been growing in strength and is breaking the paradigms of consumption established at the moment, with the Millennial generation as the main exponent. Technology is changing traditional business models by focusing on consumer needs.
The digital revolution generates new productive relationships and transforms global consumption standards. This is how the collaborative economy is born, sharing and exchanging goods and services through digital platforms with the reputation and trust of better service at the core of the purchase-sale decision. Due to these digital platforms, the barriers of distrust have been reduced, based on the use of user profiles with valuations and references that enable new ways of relating, exchanging, and monetizing economic goods in traditional business models.
What are the characteristics of companies operating under the collaborative economy modality?
- They use information technology, such as mobile “apps” on Internet-enabled devices to facilitate peer-to-peer transactions.
- They rely on user-based rating systems for quality control, ensuring a level of trust between consumers and service providers not previously encountered.
- They offer workers who provide services through digital matching platforms flexibility in deciding their typical working hours.
- Digital mailers rely on workers to use their tools and assets to provide a service.
Advantages of the collaborative economy
- Savings: By sharing instead of selling and often prioritizing renting over buying. The collaborative economy is equivalent to savings for many people and organizations.
- Supply extension: The collaborative economy groups a wide range of goods and services. The final consumer can easily and cheaply obtain transportation, accommodation, and household items, among other things.
- Resource optimization: Different unused, unsatisfied, and uncapitalized products and materials can be marketed and utilized.
Disadvantages of the collaborative economy
- Lack of consumer protection: In some cases, the collaborative economy does not have the necessary parameters and stipulations to protect consumers if the products or services acquired are faulty or sold through misleading offers.
- Lack of legislative regulation: In many places, there is still a lack of legislative regulation enabling it to develop healthily, avoiding unfair competition and scams.
The collaborative economy seeks to offer new alternatives to the current system. It proposes to learn to value the intangibles generated, such as emissions savings, connections between people, and our constant capacity for creation. It is the future of solidarity among citizens. We generate projects, share resources, and profit by knowing first-hand the beneficiaries.